Released on: September 8, 2008, 6:20 am

Press Release Author: FinessePR

Industry: Education

Press Release Summary: Jewellery Design & Technology Institute, India’s premier
jewellery design and training institute, has signed a Memorandum of Understanding
with Instituto Europeo Di Design (IED), a leading International Design Institute
based in Italy’s fashion capital Milan. IED is an international network of
Institutes that operates in the field of training and research in the disciplines of
jewellery design, fashion, visual arts and communication

Press Release Body: Jewellery Design & Technology Institute (JDTI)
(a unit of BSE listed Silver Smith India Limited)
signs MOU with Instituto Europeo Di Design (IED), Milan, Italy
The dual diploma programme will see students get the internationally recognised IED
diploma as well as undergo training at IED

Jewellery Design & Technology Institute, India’s premier jewellery design and
training institute, has signed a Memorandum of Understanding with Instituto Europeo
Di Design (IED), a leading International Design Institute based in Italy’s fashion
capital Milan. IED is an international network of Institutes that operates in the
field of training and research in the disciplines of jewellery design, fashion,
visual arts and communication.

JDTI & IED have decided to collaborate in order to provide wider educational
opportunities and platforms to the students of jewellery design. The MoU envisages
that all students of JDTI, current as well as the alumni, who have completed their 2
year course, are eligible to undertake their 3rd year top up programme in
association with IED and receive a diploma from IED.

The students enrolled in the programme will be provided two month training by IED at
Milan and they will receive a diploma from IED at the successful completion of the
programme. The agreement is applicable for JDTI’s Noida Campus and soon to be
launched Chandigarh campus.

Mr. Bhushan K Narula, Managing Director, Silver Smith India Limited (SSIL) said that
“This is an important milestone in the history of JDTI and will help in creating
better designers who are exposed to the best international design practices and will
give a fillip to the fledging Jewellery design industry”.

In addition, all JDTI students are also eligible to attend the summer course at IED,
where summer training will be provided to JDTI students at IED and this training
will count towards the compulsory internship at JDTI.

The Bombay Stock Exchange Listed Silver Smith India Limited (SSIL) is a specialised
multidimensional jewellery solutions company engaged in education and training,
retailing of designer jewellery and design development services. JDTI is the
education and training arm of SSIL. SSIL also retails high end designer jewellery
under “Niche” brand. Design Development services are offered under Design
Development Council (DDC) where jewellers, designers and export houses can come and
get jewellery designs created for them by the designers of SSIL.

“SSIL has been consciously moving towards creating benchmarks and uplifting the
standards in the jewellery design space. The collaboration between JDTI and IED will
help create better designers with creative and design capabilities to serve the
needs of the Indian Industry’, adds Mr. Narula.

About IED:
Established in Milan in 1966 by its current President, Francesco Morelli, IED offers
thorough, effective training, based on the theory and practice of design culture, to
young people who want to embark on creative careers in Fashion, Design, Visual Arts
and Communications.
IED is an expanding international network that operates in the area of training and
research in the disciplines of Design, of Fashion, of the Visual Arts and of
Communications. It has campuses at Milan, Rome, Turin, Venice, Madrid, Barcelona and
São Paulo. More than 9000 students from 90 countries across the world study at IED.
It is a large creative workshop, flexible and dynamic, which builds on the Italian
matrix of its culture, enriching it with the most innovative viewpoints garnered
from every corner of the planet: a school of design that organises training
curricula for talented people with creative ambitions of every age and every tongue.
For more information, please contact: http://www.ied.edu
About JDTI:
Jewellery Design & Technology Institute (JDTI), a model institute setup to provide
the much needed skilled professionals to the ever-growing jewellery industry, was
conceptualized by its parent company Silver Smith India Ltd.

JDTI is promoted by the Indo-German Export Promotion Project implemented by the
Gesellschaft fuer Technische Zusammenarbeit (GTZ, German agency for Technical
Co-operation) facilitating technology transfer from Germany for selected India
companies. It is also supported by World Gold Council, an international non-profit
organization with its head office in London involved in promotional activities to
increase the consumption of gold.

The institute founded in 1999 has become an active part of jewellery industry and
educational sector with large strength of students and well experienced academic
staff. It has build a strong infrastructure, offering rich knowledge about Jewellery
designing that maximizes your awareness and skill sets. It is the institute, which
is known for providing extensive exposure in Jewellery manufacturing in
well-equipped workshops with the availability of advance tools and technologies.

For more information, please visit: www.jdtiindia.com

About Silversmith India


Silversmith India Ltd. was incorporated in 1994. Listed on the Bombay stock
exchange, it is a multidimensional jewellery solution company. It is first of its
kind to service the requirements of ever growing jewellery industry.
(www.silversmithindia.com)

It has three divisions to cater different aspects of jewellery:

EDUCATION
Jewellery Design & Technology Institute (JDTI) is a model institute setup in 1999 to
provide the much needed skilled professionals to the ever-growing jewellery
industry. JDTI is supported by World Gold Council and promoted by the Indo-German
Export Promotion Project. It has become an active part of jewellery industry and
education sector with large strength of students and well experienced academic
staff. For more information, please visit: www.jdtiindia.com

DESIGN OUTSOURCING
Design Development Centre (DDC) was initiated to help jewellery companies outsource
their design related requirements. DDC aims to introduce innovative, creative and
personalized designs and also offers related services like product development,
graphic identity and technical detailing amongst others. For more information,
please visit: www.ddc.silversmithindia.com

SIGNATURE JEWELLERY
Niche is an exquisite jewellery brand. Handcrafted in precious metals and
accentuated with Swarovski components and semi precious gemstones, each piece is an
individual statement that embodies luxury and elegance, while at the same time
satisfying the desire for contemporary style. For more information, please visit:
www.niche.in


For more information, please contact:
Sunil Kumar Singh / Nidhi Gupta
Finesse PR
Telephone: +91 11 43056200(30 Lines) Fax: + 91 11 43056202
sunil@finessepr.com/ nidhi@finessepr.com



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